Idea for Shelley Naylor
Real estate agents are experts at marketing homes — from the photography and web marketing to the finely honed-copy and face-to-face sales.
It can be easy for many agents to fall into a robotic rut. A ‘numbers game’. Not Shelley Naylor.
Shelley’s brand is constructed around something that comes naturally to her and her team: ‘real estate with personality’.
So, when Shelley Naylor wanted to hire a new staff member we took this ethos and applied it to the recruitment process. While most online recruitment ads blended together in a black and white muddle of targeted keywords, Shelley Naylor’s ad was eye catching, personal and, best of all, found the perfect candidate for the vacant position.